The Biryaaniwala restaurant franchise provides a comprehensive range of marketing activities to help franchisees succeed. These activities create brand awareness, attract customers, and boost sales. Here are some of the key marketing activities typically offered by the Biryaaniwala franchise:

1. Branding and Promotional Materials

• Logo and Branding Guidelines: Consistent branding across all outlets.
• Menu Design: Professionally designed menus that align with the brand’s image.
• Promotional Materials: Flyers, posters, banners, and other materials for local marketing campaigns.

2. Digital Marketing

• Website Development: A dedicated page for each franchise location on the Biryaaniwala website.
• SEO and SEM: Search engine optimization and marketing to improve online visibility.
• Social Media Marketing: Active promotion on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Email Marketing: Regular newsletters and promotional emails to engage customers.

3. Advertising Campaigns

• Online Advertising: Paid campaigns on Google Ads, Facebook Ads, and other digital platforms.
• Print Advertising: Advertisements in local newspapers and magazines.
• Radio and TV Ads: Regional radio and television advertisements to reach a wider audience.

4. Local Store Marketing (LSM)

• Community Engagement: Sponsorship of local events, participation in community fairs and charity events.
• Local Partnerships: Collaborations with local businesses and organizations to create mutually beneficial promotions.

5. Customer Loyalty Programs

• Loyalty Cards: Programs that reward repeat customers with discounts or freebies.
• Mobile App: A dedicated app for ordering and loyalty rewards, making it convenient for customers to engage with the brand.

6. Public Relations

• Press Releases: Regular press releases to announce new openings, menu items, and special events.
• Media Coverage: Efforts to get featured in local and regional media outlets.

7. In-Store Promotions

• Seasonal Offers: Special discounts and promotions during festive seasons and holidays.
• New Product Launches: Promotional events and tastings for new menu items.
• Combo Deals: Attractive combo offers to increase average transaction value.

8. Training and Support

• Marketing Training: Training sessions for franchisees on effective marketing strategies and execution.
• Ongoing Support: Continuous support from the franchisor’s marketing team to help plan and execute local marketing campaigns.

9. Online Ordering and Delivery Partnerships

• Online Ordering Platform: Integration with online ordering systems to facilitate easy takeout and delivery.
• Partnerships with Delivery Apps: Collaborations with popular food delivery platforms like Swiggy, Zomato, and Uber Eats.

10. Data Analytics and Reporting

• Customer Insights: Access to data and insights about customer preferences and behaviour.
• Performance Reports: Regular reports on the effectiveness of marketing campaigns and areas for improvement.

These marketing activities are designed to create a strong brand presence, attract and retain customers, and ultimately drive the success of each Biryaaniwala franchise location.