Is it a good idea to start a small restaurant for the biryani business in India?

Starting a small restaurant for a biryani business in India

Starting a small restaurant for a biryani business in India can be a great idea, especially given the popularity of biryani nationwide. However, several factors must be considered to ensure your venture’s success. Here are some key points to think about:

Pros of Starting a Biryani Restaurant

  1. High Demand: Biryani is a popular dish in India, and it is loved for its rich flavours and variety. There is always a strong demand for well-made biryani.
  2. Scalability: Starting with a small restaurant can be a cost-effective way to enter the market, with the potential to expand if the business proves successful.
  3. Franchise Opportunities: There are established biryani franchises like Biryaaniwala that offer support, marketing, and training, which can reduce the risks associated with starting a new restaurant.
  4. Diverse Menu Options: Biryani restaurants can offer a variety of biryanis (e.g., Hyderabadi, Lucknowi, Kolkata) and additional menu items like kebabs, raita, and desserts, catering to different tastes.
  5. Cultural Appeal: Biryani is not just a meal but a cultural experience. This can be a strong selling point for your restaurant.

Cons of Starting a Biryani Restaurant

  1. High Competition: The biryani market is competitive, with many established restaurants and brands. Differentiating your restaurant will be crucial.
  2. Initial Investment: Even for a small restaurant, there will be costs for location, equipment, staff, and ingredients. Careful budgeting is necessary.
  3. Operational Challenges: Running a restaurant involves managing supply chains, staff, and customer service. It can be demanding, especially in the early stages.
  4. Location and Demographics: The success of your restaurant will depend on choosing the right location and understanding the local demographics and preferences.

Steps to Start Your Biryani Restaurant

  1. Market Research: Understand the local market, including competitors, customer preferences, and price points.
  2. Business Plan: Develop a detailed business plan outlining your concept, target market, financial projections, and marketing strategies.
  3. Legal Requirements: Obtain the necessary licenses and permits to operate a restaurant, including health and safety certifications.
  4. Menu Development: Create a menu that offers high-quality biryani and complementary dishes. Consider sourcing ingredients from reliable suppliers.
  5. Marketing: Plan how to attract customers through promotions, social media, and local advertising. If you choose to franchise, leverage the marketing support provided by the franchise.
  6. Staffing: Hire skilled cooking, service, and management staff. Training and retaining good employees will be key to your restaurant’s success.

Franchise vs. Independent Restaurant

  • Franchise: Provides a proven business model, brand recognition, and support. Examples include Biryaaniwala, which offers chef support, marketing, and operational assistance.
  • Independent Restaurant: Allows more freedom to create your brand and menu but requires you to build everything from scratch.


Starting a small biryani restaurant in India can be profitable if you plan carefully and manage the various aspects of the business effectively. Whether you go independent or opt for a franchise, the key to success will be great food, effective marketing, and excellent customer service.

Suppose you’re considering a franchise like Biryaaniwala. In that case, you’ll benefit from their extensive support system and marketing activities, which can help mitigate some risks associated with starting a new business.

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